Paid Media Manager

Job description

This is an exciting position, where you will play a pivotal role within a broader team of industry experts. The Paid Media Manager is responsible for the end-to-end management of successful campaigns across digital channels to drive leads and sales for our clients.

You:

  • Can think strategically, laterally and creatively
  • Know your way around the ad platforms and a spreadsheet
  • Are a team player and are confident in communicating results and insight to the team and to our clients
  • Have incredible attention to detail and won’t stop till the job is done
  • (Genuinely) obsessed and fascinated by the true potential of digital marketing

You strive for excellence in everything that you do and always push boundaries, championing the latest technologies, strategies and tactics to improve yourself, the broader team and our clients.

Paid Media Management

  • Manage campaign set-up, delivery, performance, testing and reporting across digital and social channels including (but not limited to) Display, Paid Search, Paid Social and other digital marketing platforms as needed
  • Relentlessly optimise media spend through assessing data and results and taking steps to drive maximum efficiency of media spent
  • Monitor paid media best practices and industry trends to identify new campaign tactics and opportunities to improve results
  • Provide ongoing insight and analysis on campaigns during activation to improve campaign effectiveness

Budget management:

  • Manage client budgets, ensuring not to overspend or underspend
  • Ensure budget management systems are in place and error-free
  • Taking proactive steps to avoid budget over or underspend

Reporting

  • Create reports that provide insight and value to clients
  • Deliver error-free and quality-assured set of client reports
  • Deliver ad hoc reports as required

Requirements:

  • Minimum 1 – 2 years experience directly implementing campaign set-up, delivery, performance, testing and reporting across digital and social channels including (but not limited to) Display, Paid Search, Paid Social for a diverse range of clients (E-commerce and B2B experience will be a bonus); If you have more experience than 1-2 years, you’re not excluded!
  • Minimum 1 – 2 years working directly on the following ad platforms – Google Ads, Facebook Business Manager, LinkedIn Ads
  • Proven track record of analysing data and trends to continually optimise media campaigns for efficient ROI
  • Understanding of Google Analytics and Google Tag Manager, although a deeper understanding and training will be provided to up your skill set
  • Proficiency in Word, Excel, PowerPoint, and/or the alternative cloud-based products in Google Drive
  • Can hold down a conversation with clients