Role: Digital Marketing Data & Insights Analyst
- Custodian in bringing our data services to life.
- Defragmenter, supporting strategy and media teams translate the data world into human speak.
- Conductor by driving the evolution of our digital data services to match our vision.
- Responsibilities overview:
- Analysing sales funnels and customer intent
- Build measurement frameworks
- Measuring performance of online and offline campaigns
- Building dashboards on Google Looker Studio and Power BI
- Pipelining, warehousing and querying data (BigQuery, MySQL)
- Structuring data architectures and build data environments
- Setting up of tracking and tagging on websites (Google Tag Manager)
- Helping to evolve our insight generation, internal dashboards and reporting capabilities
What you’ll do
- Synthesise data and work directly with a variety of stakeholders and multiple data sets to derive sophisticated data solutions and dashboards
- Support the marketing team with analytics, data visualisations and advanced reporting
- Measure the impact of marketing campaigns to business, marketing and channel
- Creating reports and developing strategic insights from analysis of digital marketing activity, globally
- Maintaining and owning existing data pipelines and dashboards and ensuring accuracy
- Serve as a data expert and steward to successfully support operational needs
- Ensure that data is managed in compliance with Web 3.0 values, GDPR, POPI, CCPA, LGPD and industry regulations
- Evaluate the ROI of the different initiatives and provide recommendations for improvements to internal and external teams
- Google Tag Manager: Tagging implementation, testing, maintenance and troubleshooting
- Google Analytics implementation using Google Analytics and GA4
- Operationalise Google Cloud Platform and BigQuery for data analysis and dashboarding
- Build reporting views in Google Analytics and reporting dashboards in Google Data Studio and Power BI using various data sources in order to support marketing decision making
- Setup and analysis of experiments – UX and content
- Audit current ecosystems – from UX to Analytics to Data environments
- Continuously evaluate new technologies for building better, more secure and efficient data operations
Job Requirements
- Bachelor’s or higher degree, ideally with statistical experience
- Commercial experience using SQL experience and using data visualisation tools (PowerBI, Data Studio or otherwise)
- Advanced MS Excel / Google Sheets
- 2+ years of experience as a Marketing Data Analyst, Data Analyst, Analytics Manager or similar role
- Data-minded and results-focused with experience in measuring the impact of promotions, campaigns etc
- Ability to take, absorb and action feedback from multiple partners and leaders across the business.
- Strong interpersonal and communication skills with the ability to effectively collaborate with all management levels
- Excellent project management and organisational skills
- Motivated, proactive, self-starter with a positive can-do attitude and ability to easily adapt to changing priorities and directions
- [Ideal] Experience in using the web, product analytics and ad platforms (Meta, Google Analytics, HubSpot, Salesforce, Supermetrics etc)
- Exposure to one or more data analysis packages or databases, e.g. Python
- Good numerical reasoning skills
You don’t check every box but think you’re still the right person for the job? We understand that sometimes on-paper doesn’t always mean on-track. If you think you’ve got what it takes, apply anyway. While we have a good idea of what’s needed, we’re ready for a challenge.