B2B Marketing
Why getting digital right should be a key focus in 2022
The digital marketing problem solver for B2B businesses
Recent years have ushered in dramatic changes in the Business to Business (B2B) marketing landscape.
At the crux of these shifts are the hyper-connected, increasingly digitised audiences that demand – and get – access to the information they want, when they want.
DownloadB2B Marketing in a digital world
Make it easy for them to discover and do business with you. 94% of B2B buyers are performing online research before they engage with an organisation.
Remote interactions have also made it easier for buyers to get information, place orders, and arrange services – and they have enjoyed that speed and convenience.1
No doubt, the move from face-to-
face sales interactions in B2B to more
digital and virtual processes has been accelerated by the pandemic. Globally, B2B e-commerce and digital marketing are reducing the barriers to engaging with prospective customers and igniting opportunities for companies to do business with new, diversified buyers.
B2B Marketing shifts in South Africa
B2B digital experience is in the early stages of the maturity curve. Being at the cusp represents huge opportunities for forward- thinking and ambitious B2B brands.
Like B2B buyers around the world, local buyers are looking for education, assessing credibility, making comparisons, and determining value online before they engage with and invest in a new product or solution for their organisations.